Color and psychology are closely linked. We’re born with innate reactions to colors. For instance, our heart rate increases when we view the color red thanks to the natural response built within us to fire/heat. As we live our lives we develop learned reactions to colors as well. Maybe yellow reminds you of your grandma’s kitchen or blue makes you think of your high school notebook. As a result you can channel a certain mood with a certain color.
If you’re looking to enrich your life, why not start with one of the basics?
“Color is the language of the poets. It is astonishingly lovely. To speak it is a privilege.” – Keith Crown
Since the Romans this color has been associated with piety and royalty. In fact, it’s still used by the British Royal family for special, ceremonious occasions. Plus, The Purple One, Prince made it his staple. Due to its luxurious tones it’s also associated with vanity and extravagance. It may also represent wisdom and spirituality. Sport this tone if you’ve got a big night planned or incorporate it into your daily routine to add a little ceremony to any occasion.
This color (my personal favorite) actually lowers your blood pressure and conveys a sense of tranquility. It is associated with security, order, and peacefulness. Bonus: it also gives off an aura of trustworthiness and dependability. So if you’re meeting your significant other’s parents or interviewing for a job, opt for a shade of blue!
This is your go-to if you’re feeling stressed. Green is known for it’s relaxing powers. While a wide range of moods is possible with this color (serious/sophisticated vs. bright/new), it certainly has a calming affect. When a band’s on tour or a guest is waiting for a talk show, they use the “green room.” That’s no accident y’all. Thanks to its ties with the natural world, green also signifies the beginning of something. Whether you’re taking up Bikram yoga for the first time or going on a first date, green’s the color for you.
It goes without saying that this color stands out. But it’s worth noting that it also creates a very open atmosphere. Yellow’s an extremely inviting color, cheery even. When wearing this color things can become fairly tricky. Since yellow is the most visible color in the spectrum, it’s also the most tiring to the eye. So you’re going to want to look for accessories/details in this color. Or maybe you’ll come across a piece, like the one above, that works perfectly! Use this color if you’ve got a meeting with someone you don’t know very well and you’re guaranteed to get a smile.
This color has the ability to be both casual and active. Orange is an excellent source of motivation, making it great for going to the gym! It’s also solid for channelling creativity. If you’re looking for vitality and endurance, look no further. Like yellow, orange can be a bit overwhelming, so look for accessories. This is your pump up color and it won’t let you down.
Red is one of the most complicated colors. It contains a spectrum of powerful emotions: fear, anger, and passion. The mood conveyed changes dramatically depending on what shade you wear (for instance, sweet, innocent pink vs. sophisticated burgundy). My suggestion for this color? Go with your gut. Sport a coral head wrap for a Sunday brunch look, a burgundy sweater for that film lecture you’re going to, and rock some va-va-voom red lipstick just because you want to.
Outside of the fashion world, black carries a lot of bleak meanings. However, in ancient Egypt it was a symbol of life and rebirth. Black absorbs all light in the color spectrum. As a result, it is used as an indicator of great power. I love black though! It’s my personal go to when I need to go from schlubby to chic in a flash. Plus it’s fun to play with texture when wearing black (in the photo above you can see a perfect example). Black’s a solid choice anytime, anywhere.
White contains all the colors in the visible spectrum (without absorption and at full brightness). It conveys innocence as well as perfection. White has a neutrality and lightness about it, qualities not found together in other colors. If you need a breath of fresh air this is it. Whether it’s a chunky cream sweater in the dead of winter or a light white sundress at the beginning of spring, white will give new life to your look.