Bon Iver’s third full-length album, 22, A Million, was released September 30, 2016. On August 12th, the band debuted the album in full during their set at Eaux Claries Music Festival in Wisconsin. I personally helmed both Jagjaguwar and artist socials (Facebook, Twitter and Instagram) for the announce, comprised of two new tracks ("22 (OVER S∞∞N)" and "10 d E A T h b R E a s T ⚄ ⚄") and an album pre-order, which took place during Bon Iver’s set. In addition, I compiled a Jagjaguwar newsletter that was sent out evening of to our extensive mailing list.
Leading up to the album’s release, I created visual assets for social promotion including an unboxing video and a timelapse of a newspaper that was later distributed at listening parties in front of Bon Iver murals across the globe.
22, A Million debuted at #2 on the Billboard 200, selling 71,000 copies.